Not Sure if Social Media is of any benefit to a Small Buainess??

Take a look at some of the stats taken from various sources in an effort to help break social media down into easy-to-understand pieces, so you can make sense of and make use of this powerful resource in a way that grows your business.

• 86% of B2B firms are using social, compared to 82% of B2C. (Source)

• B2B firms aren’t as active in their social media activity with only 32% engaging on a daily basis compared with 52% of B2C firms. (Source)

• More than half (53.5%) of marketers surveyed said they currently use social media as part of their marketing strategy. This is up from 2009, when 45.0% of marketers said they used social media for marketing. (Source)

• The top three social networks—Facebook, Twitter, and LinkedIn collectively received more than 2.5 billion visits in the month of September 2009 alone. Twitter grew by more than 600% in 2009, while Facebook grew by 210% and LinkedIn by 85%.

• A recent report revealed that, on average, 900,000 blog posts are created within a single 24-hour period.

• The online photo sharing site Flickr now hosts more than 3.6 billion user images.

• The online bookmarking service Delicious has more than 5 million users and more than 150 million unique bookmarked URLs.
So, perhaps this social media thing is going to catch on after all !!

Basic Tips for Promoting Your Business on facebook

1. Use Facebook pages as hubs — use your Facebook page to launch different campaigns. Promote it and include it in other marketing activates. Remember, Google indexes fan pages as these are public, whereas personal pages are not.

2. Be exclusive — Use your Fan page as the hub for social activities. Run offers exclusive to Facebook. Once the word gets out, others will want to join. “Being ‘in’ is a key emotional driver for Facebook users. The more exclusive, the more likely people will flock to join. But it has to be compelling.

3. Use coupons — Customers respond to coupons, regardless of the medium in which it appears. For example, a photographer can easily post an offer on Facebook that gives free sessions for large parties or make it time sensitive.

4. Integrate Facebook into your overall marketing plan — Don’t work on Facebook in isolation.

5. Make sure taht your Branding is consistent across all Marketing media.

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