1. Use Facebook pages as hubs — use your Facebook page to launch different campaigns. Promote it and include it in other marketing activates. Remember, Google indexes fan pages as these are public, whereas personal pages are not.
2. Be exclusive — Use your Fan page as the hub for social activities. Run offers exclusive to Facebook. Once the word gets out, others will want to join. “Being ‘in’ is a key emotional driver for Facebook users. The more exclusive, the more likely people will flock to join. But it has to be compelling.
3. Use coupons — Customers respond to coupons, regardless of the medium in which it appears. For example, a photographer can easily post an offer on Facebook that gives free sessions for large parties or make it time sensitive.
4. Integrate Facebook into your overall marketing plan — Don’t work on Facebook in isolation.
5. Make sure taht your Branding is consistent across all Marketing media.
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