You have your website up and running. You have your Facebook Page ready to go but how do you go about getting your brand or product out there? Start an Online Conversation about your brand or Product and here's how...
1. Identify your key online influencers..
Do some market research and identify the key online influencers for your brand or product. This is where your potential online customers can be found, boards, forums, blogs etc. These people are already interested in your type of product and are more likely to talk about your product.
2. Join the Online Conversation..
Once you know where these people are you can join in on the conversations. This takes time and persistence and you need to be consistent about participation, offering advice and insights to add value to the conversation.
3. Develop Relationships..
Joining the conversation is not enough you need to develop relationships with some of your key influencers. Interact regularly with them, provide useful information and above all be accessible.
4. Acknowledge your Online influencers..
Once you identify who your key online influencers are and have developed a relationship with them, you then need to acknowledge these people in ways that can lead to indirect promotion of your product through more online conversations. One way of dooing this is to send product samples to them requesting their opinion.
5. Make the conversation lead back to you..
Your online efforts should always lead back to your website where people can get more information on your product. Facebook, Twitter, Blog, You Tube or LinkedIn Groups should also lead back to your main point of sale - your web site.
I hope you find these tips helpful. If you want further information on our services go to www.futurasoft.com
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